Privacy Policy

This website belongs to SWWBP Ltd trading as Smarter Surfaces.

Our head office address is:
Smarter Surfaces
Unit 1, McKee Avenue,

Our email address is or we can be reached by telephone at 00353 1 4126200. This contact information is for general enquiries only.

Our Website and Web Server recognizes no information regarding Web domain or email address for each visitor to our Web Page.

Any information collected is used to improve the content of the Smarter Surfaces Websites. This information will be disclosed when legally required to do so – at the request of official or governmental authorities. Such disclosure will verify our compliance with policies which govern our Website and to enforce applicable laws to or protect us against the misuse of unauthorized Website use.  We will never share your information with third parties.


Here at Smarter Surfaces, we respect nothing more than your right to privacy and security while using our website or services. We understand that people need to trust in the website that they are interacting with, so we have made it our mission to ensure that our customers, visitors to our website and or subscribers to our services can have total confidence while engaging with us. We promise today, and forever, to treat the protection of your data, privacy and online security very seriously and we put this at the heart of everything we do.

This privacy policy provides transparent information about the ways in which we collect, use, store, share or keep personal information provided to our company by our customers or users who interact with our services. By submitting your information and using our website or services, you consent to the collection, storage and processing of your information by us in the manner set out in this privacy policy.

Data Control

At Smarter Surfaces, we take your data rights very seriously. All of our staff are aware and trained of GDPR and new legislation introduced on May 25th 2018. For your peace of mind, we comply with all GDPR requirements.

If you have any questions, please contact our Data Protection Officer at

Please read our Privacy Policy below for more information.

Information Collected

There are 2 types of information that we collect from you, personal data, and non personal data.

Personal Data

The provision of all personal information is voluntary, but some may be necessary in order to fully use our services, for example purchasing information that is required to complete a transaction. The types of personal data we collect are:

Email Address
Telephone number
IP address

This is information that you provide to us when you:

  • Create an account on our site
  • Place an order on our site
  • Leave a product review on our site
  • Browse our website
  • Login to your account on our website
  • Populate your basket or add to your wish list
  • Join our Trade Programme
  • Opt-in to our marketing communications (e.g. newsletter, discount club)
  • Communicate with us via our customer service channels e.g. contact form, live chat and phone.
  • Engage with us on social media, e.g. ‘likes’, ‘tweets’, ‘shares’, ‘retweets’, ‘reposts’

Non Personal Data

Non Personal Data is collected from you when you engage with our site. This is information about your visits and how you navigate through our website. Including, (but not limited to), your page views, the length of your visit, browser type, operating system, IP address and location. Although classified as personal data, we will not use your IP address to identify you personally. This information is used to help improve our website and to help ensure it is optimized best for your browser.

Information We Do Not Collect

Unnecessary data: We will never, ever ask you for information that is not necessary. Our aim is to ensure you have the best experience possible on our site, without any compromise on your privacy or security.

Financial data: We do not collect or store any sensitive payment information. We encrypt all data and send using encrypted secure channels to our payment providers (Realex, Paypal). No card data is stored in our systems or websites.

Sensitive personal data: We do not collect or store data of a highly sensitive nature. For example, we will not store your gender, marital status, personal group membership, political views, sexual orientation, religion, age, disability, or race.

How We Use Your Data

Personal Data

We will process any Personal Data you provide to us for the following purposes:

  • To conduct our business with you and activate your ability to use our services
  • To provide you with the goods you have ordered
  • To conduct financial transactions for goods you purchase from us
  • To prevent fraudulent activity
  • To send you business or transactional communications unrelated to marketing
  • To send you marketing communications only where you have subscribed to receive these
  • To contact you, (if required), in connection with your order or to respond to any communications you might send to us via our regular communications channels or via social media
  • To enable you to share content from our site to your social media accounts

Non Personal Data

We use non personal data gathered from visitors to our website in an aggregate form and for statistical purposes to gain a better understanding of where our visitors come from, how they interact with our site, and to help us better design and organise our website for ease of customer interaction.


Our marketing activities, contain genuine, valid money saving offers and promotions that may be active on our website for a defined period of time. Spam, or content of a poor quality is never distributed to our subscribers. By notifying you of these offers, we always aim to do so in a non intrusive, high quality manner.


To subscribe to the direct marketing from us, you must explicitly consent to do by either populating our sign up form on our website, or by managing the permissions in our email list. You will never receive our marketing communications unless you have explicitly provided your consent. When you provide your explicit consent to subscribe to our marketing, we will use your details to send you updates on offers, products and services which we identify as being relevant to you. Our sign up form will specifically indicate in an unambiguous manner exactly what you elect to subscribe to. Each time you are asked to provide consent, we will provide you with clear and transparent information on what you are consenting to.


You can unsubscribe or ‘opt out’ from our marketing at any time. To instantly opt out, simply click the ‘Unsubscribe’ link at the bottom of a marketing email that has been sent to you. Alternatively, you can email indicating ‘Unsubscribe’ in the subject line with your request to unsubscribe and we will action this for you within 1 business day. We respect your right to not receive our marketing even after consent and subscription, and we have made unsubscribing as easy as possible for you. Should you ever have any questions, please do not hesitate to drop us a line at

Cookie Policy

What are cookies?

A “cookie” is a small piece of data which will usually include unique identifying components which is sent to your computer or phone (both referred to as “device”) browser from a website’s computer. The Cookie is stored on your device’s hard drive, mobile device, set-top box or other device.

Different cookies have different functions, some allowing you to navigate between web pages efficiently, whilst remembering your preferences on a certain website, improving your overall experience of using the website. Other cookies can provide the visitor with advertisement which is tailored to their online interests, or measure the most frequently viewed or favourite websites of a given visitor.

Most web browsers automatically accept cookies, but you can disable this function by changing your browser settings if you so wish.

Our website uses cookies to store customer’s preferences, record information regarding sessions including items added to your shopping cart. We use cookies to store visitors’ preferences, record session information, such as items that consumers add to their shopping cart. Without cookies your orders would be unable to progress from page to page – some cookies are necessary for vital on-site navigation.

Disclosure of Information

Personal Data

We may disclose the data that you submit to Smarter Surfaces;

For the purpose of completing an agreed transaction with you or to carry out the course of our business (e.g. to employees of Smarter Surfaces or nominated service providers e.g. delivery service providers or software service providers)
To legal enforcement authorities or legal representatives If we are required to do so by law or during the course of any legal proceedings
To acquirers or any prospective acquirers of our business or of an asset of our business*

*We reserve the right to transfer information (including your Personal Data) to a third party in the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company provided that the third party agrees to adhere to the terms of our Privacy Statement and provided that the third party only uses your Personal Data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt-out.

Non Personal Data

We may provide non personal data to third parties, where such information is combined with similar information of other users of our web site. For example, we might inform third parties regarding the number of unique users who visit our web site, the demographic breakdown of our community users of our web site, or the activities that visitors to our web site engage in while on our website. The third parties to whom we may provide this information may include potential or actual advertisers, providers of advertising services (including web site tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Retention Of Data

As we offer ecommerce sales, any customer personal details will be deleted after 365 days from each of our payment providers.

Updating, Verifying or Deleting Your Data

We encourage all of our account holders to proactively keep their personal data and records up to date and current.

You can update your details at any time. In accordance with our obligations under the the Data Protection Act 1988 and Data Protection (Amendment) Act 2003, and the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications, EC Directive, Amendment Regulations 2011, we will update or delete your Personal Data accordingly at your request.

Please contact us at to have your Personal Data updated, amended or removed entirely from our systems.

Your Rights

To be informed

Through our Privacy Policy, we want to be as informative and as transparent as possible to ensure that you are aware of how seriously we treat your privacy and security while dealing with our business. If you have any questions on how we collect, retain and process your data, we would be happy to assist – please reach out to us at

To access your personal information

You may request that we provide you with a record of the personal data that we retain about you. To make a data access request, please email In the interest of Data Protection, we will require you to validate your access request and provide evidence of your identity.

We aim to fulfill verified and active Data Access Requests within 30 days where they are not excessive, repetitive, invalid or unfounded.

Smarter Surfaces will never hold unnecessary data for longer than required for fulfilling the specified purpose of which it was collected.We may not always be able to fully present what you have requested, for example if it would impact the duty of data protection or confidentiality we owe to other individuals, or if we are otherwise legally entitled to deal with the request in a different manner.

To correct / erase personal information

You can request that Smarter Surfaces correct any information about you which is incorrect.

You can request that your information is erased. We always endeavour to fulfill your request fully, however we may not always be able to fully comply with your request. For example, where we need to keep using your information to comply with our legal obligations, or where we need to use your information to establish, exercise or defend legal claims.

To restrict how we use personal information

You may request that Smarter Surfaces restrict the use of your personal data in certain circumstances, for example:

  • where you think the information is inaccurate and it needs to be amended, updated or verified
  • where you wish to unsubscribe to our marketing but do not wish to have your data erased
  • To request us to transfer your information to another organisation

You can request that we provide your personal data for transfer to the Data Protection Officer in another organisation in a structured, commonly used, machine readable format.