Smarter Surfaces

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Company Background

2009 Start of our research and development journey of innovative surface solutions.
2011 Company founded. 
2012 Launch of Smart Wall Paint, our first whiteboard paint product.
2015 Rebranding from Smart Wall Paint to Smarter Surfaces, to meet the growing product range that now includes whiteboard, magnetic and projector functionalities.
2016 Smarter Surfaces launches Partner Portal platform to support distributors and private label partners.
2017 Increased range of magnetic, whiteboard and projector wallpapers and self-adhesive films developed and launched.
2018 Distribution network established in 20 countries.
2019 Serving customers in five languages supporting our direct sales across 10 websites.
2020 Exporter of the Year Award, significant strategic investment in IT and ecommerce infrastructure has been undertaken to improve customer experience and international digital presence.

Our Purpose

Our purpose is to create innovative, collaborative and engaging modern working and learning spaces by adding functionality to surfaces.

Our History

While working in the construction industry, a customer asked Ronan our founder to cover an entire meeting room with whiteboards. Ronan quickly realised that this solution wouldn’t fit their needs and looked terrible with all the joints and unused surface area. Ronan had a better idea. What if you could write on the entire wall seamlessly?. The idea for Smarter Surfaces was born.

Over the next few years, Ronan worked on developing a new whiteboard coating technology. This eventually led to the creation and launch of Smart Wall Paint, our first whiteboard paint, in 2012. Word spread quickly and the product took off, with businesses, schools and universities using and enjoying the benefits of whiteboard paint all around the world. Entire offices, meeting rooms, hallways, tables, desks and doors were being transformed into collaborative working spaces.

Company Growth

Smarter Surfaces is now the global leader and producer of truly innovative commercial wallcoverings, films, paints and plasters.

With the widest functional surfaces range of magnetic, whiteboard and projection products available we have gained a reputation for our ability to design and create innovative products through our ongoing R&D, ensuring we are at the forefront of the market.

Smarter Surfaces has a global presence, which currently extends to over 20 countries in five continents. Used by clients such as Microsoft, Google, Tesco, Coca-Cola, University of Sydney, University of Connecticut, Andrew Winch Designs, ECE Architecture, Hilson Moran and many more, the Smarter Surfaces™ brand is globally recognised and respected

Management Team

Ronan Clarke - Founder of Smarter Surfaces

Ronan is a proven entrepreneur with a background in construction and property investment at home and overseas. From 1998 to 2008, Ronan founded and managed a successful multi-million euro construction business, which employed fifty staff.

In 2011, Ronan founded Smart Wall Paint. Ronan’s entrepreneurial talent has been recognised with the awarding of the 2013 David Manley Business Category Award and the 2013 PwC Docklands Innovation Awards

Ronan's entrepreneurial talent was recognized with the 2013 David Manley Business Category Award and the PwC Docklands Innovation Award 2013

Ronan Clarke

John Byrne - Financial Controller

John is a Chartered Accountant who trained with leading international accountancy firm, Mazars

A senior financial executive with a proven track record of business development and relationship management, John has 25 years’ experience in a range of industrial sectors including transport, retail, manufacture and export. He has managed turnovers in excess of €30 million and staffing of 50 plus.

John Byrne

Audiola Lumnica - Supply Chain & Operations lead

Supply Chain & Operations lead, Audiola holds a Bachelor Degree in Business Studies and is proficient in Supply Chain and Lean Management

She has brought her service focused approach to her role in managing the Supply Chain and Operations Department in the company. Her main focus is the efficient delivery of all operational, logistics and supply chainactivities while ensuring customer service and supplier relationships are maintained and developed

Marta De Giovannini - Ecommerce Manager

Marta graduated from the University of Turin with a degree in Business Management. Leading Digital Marketing and Ecommerce at Smarter Surfaces, as the team leader she continues to deliver year on year growth across global markets in multiple languages.

Marta and the digital team are focused on supporting our partners through our strong digital presence by driving online brand and product awareness.

Marta De Giovannini

Product Range

Headquartered in Dublin, Ireland, we manufacture our entire product range in the UK, Ireland and mainland Europe. Browse our extensive range of products to see how you can reinvent your working space:

Whiteboard Products

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Create a writable surface in any colour and finish you want with our range of whiteboard paint, whiteboard film and whiteboard vinyl wallpaper

Magnetic Solutions

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Create a magnetic surface from our full range of magnetic products with a number of magnetic strengths including magnetic wallpaper, magnetic paints and magnetic plaster

Projector Screen Solutions

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Create a high-performance projector screen solution with projector screen wallpaper, projection self-adhesive film or any of our three projector screen paints.


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Create a multifunctional surface with just one product. Use our all-in-one wallpapers with double and triple functionality or our self-adhesive films. You can also combine magnetic, projector and / or whiteboard products to create a surface that best suits your needs.

Routes to Market

Our mission at Smarter Surfaces is to improve the working and learning environment. We have a number of routes to market that enable us to trade globally:

  • Distribution
  • Private Label
  • Multilingual e-commerce stores

Distribution & Private Label

We reach customers and markets through our growing distribution network and seek to partner with great local distributors looking for an opportunity to bring an innovative range of products to their customer base and local market. Smarter Surface distribution relationships are based on a long term partnership approach. Our focus is on growing our partnerships, both new and existing, to develop their markets in a collaborative and supportive way.

We also offer the option to sell under private label for partners that are already well established in their market and would like to expand their range and consumer base.

You can learn more about the benefits of becoming a Smarter Surfaces distributor here.

Multilingual e-commerce stores

With multiple websites in 5 languages, we reach businesses and educational organisations across the world, empowering our customers with innovative surface solutions that bring real value and benefit to their teams and organisations. Through first-class support, advice and service our goal is to provide our direct customers with trusted advice and guidance on the best solutions to meet their needs.