Smarter Surfaces

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Company Background Icon

Company Background

Smarter Surfaces is a world leader in providing functional surface products, with a variety of functionalities, to a global range of customers. We have the widest functional surfaces range of magnetic, whiteboard and projection products available on the market. With Smarter Surfaces you will have the choice of paints, wallpapers, self adhesive films and plaster.

In 2009 the research and development process began for our initial product Smart Whiteboard Paint before launching the product in 2012.

The success of Smart Whiteboard Paint has enabled us to expand our product range and include a selection of wallpapers, self adhesive films, paints and plaster. We have a large selection of functional surfaces products available, something no other company on the market currently has. Functional wallcoverings, films, paints and plaster are available to our global partners and end-users.

Research and development has been a key component in our product creation process. It has remained core throughout our rapid growth as we continue to innovate and introduce new products.

We have gained a reputation for our ability to design and create truly innovative commercial wallcoverings, films, paints and plasters that have one purpose- to add functionality to surfaces. With our versatile products users can transform walls and desks, meeting rooms and offices, classrooms and even entire buildings into collaborative and productive working environments. Any surface can become a magnetic, writable or projectable area.

We sell through a number of channels including e-commerce websites in a number of different languages, distribution partners and private label.

Management Team

Ronan Clarke - Founder of Smarter Surfaces

Ronan is a proven entrepreneur with a background in construction and property investment at home and overseas. From 1998 to 2008, Ronan founded and managed a successful multi-million euro construction business, which employed fifty staff.

In 2011, Ronan founded Smart Wall Paint. Ronan's entrepreneurial talent has been recognised with the awarding of the 2013 David Manley Business Category Award and the 2013 PwC Docklands Innovation Awards.

In 2015, Smart Wall Paint rebranded to Smarter Surfaces to reflect the growing range of products.

Ronan Clarke

John Byrne - Financial Controller

John is a Chartered Accountant who trained with leading international accountancy firm, Mazars.
A senior financial executive with a proven track record of business development and relationship management, John has 25 years’ experience in a range of industrial sectors including transport, retail, manufacture and export. He has managed turnovers in excess of €30 million and staffing of 50 plus.

John Byrne

Mark Mullins - Head of International Sales

Mark has over 20 years international sales, negotiation, and relationship building experience. He is the acting advisor to overseas companies who want to increase their sales and margins by introducing the Smarter Surfaces’ product range to their marketplace.

Mark joined Smarter Surfaces in 2016 with the responsibility of leading the rapid expansion of Smarter Surfaces’ network of distributors across Europe, Asia, Africa and South America.

Mark Mullins

Audiola Lumnica - Supply Chain & Operations lead

Supply Chain & Operations lead, Audiola holds a Bachelor Degree in Business Studies and is proficient in Supply Chain and Lean Management.

She has brought her service focused approach to her role in managing the Supply Chain and Operations Department in the company. Her main focus is the efficient delivery of all operational, logistics and supply chain activities while ensuring customer service and supplier relationships are maintained and developed

Audiola Lumnica

Marta De Giovannini - Ecommerce Manager

Marta graduated from the University of Turin with a degree in Business Management. Leading Digital Marketing and Ecommerce at Smarter Surfaces, as the team leader she continues to deliver year on year growth across global markets in multiple languages. Marta and the digital team are focused on supporting our partners through our strong digital presence by driving online brand and product awareness.


Product Range

Smarter Surfaces has been consistently involved in extensive research and development since the creation of Smart Whiteboard Paint. This product went on to win multiple awards including FM Office Product of the Year by the European Office Products Association, EOPA.

In the following years we have expanded our product range to provide users with a number of surface solutions to choose from for each functionality. Our magnetic product range, including both two magnetic paints and a magnetic plaster, was introduced and became a huge success. We also expanded into projector screen paints and our range of functional wallpapers, including Smart Whiteboard Wallpaper, Smart Whiteboard Wallpaper - Low sheen, Smart Magnetic Wallpaper along with a number of multi-function solutions.

Lastly we introduced a range of self adhesive whiteboard films that can transform furniture into writable areas. Smarter Surfaces is at the forefront of product design and innovation, providing our customers with the highest quality products and widest range on the market.

By choosing Smarter Surfaces products you can transform offices, classrooms and more into spaces for brainstorming, learning, project planning, organisation and more. Convert walls, doors, desks, cabinets and just about any smooth surface you can imagine into a writable, projectable or magnetic surface.

Browse our extensive range of products to see how you can reinvent your working space:

All in One Products - Create a multifunction surface with just one product with our range of all in one double and triple functionality wallpapers or self adhesive films. You can also opt to combine magnetic, projector and / or whiteboard products to create a surface that best fits your needs.

Whiteboard Products - Create a writable surface in any colour and finish you want with our range of whiteboard paint, whiteboard film and whiteboard vinyl wallpaper

Magnetic Solutions - Create a magnetic surface from our full range of magnetic products with a number of magnetic strengths including magnetic wallpaper, magnetic paints and magnetic plaster

Projector Screen Solutions - Create a high performance projector screen solution with projector screen wallpaper, projection self adhesive film or any of our three projector screen paints

Headquartered in Dublin, Ireland, we manufacture both in the UK and Ireland.

Research & Development

Smarter Surfaces products are constantly evolving and innovation is one of the main reasons our products are at the top of the market. We invest heavily in research, development and innovation. We are proud to have in our team some of Europe's most senior and specialist coatings experts. This combination is key to our long-term business development and global strategy.

The R&D process doesn’t stop at product creation. Along with creating new products we place our current products under continuous testing to keep them at the highest quality possible.

Smarter Surfaces complies with the standards set out by the European Chemicals Agency and is committed to market leading product quality. We have product specific certification in areas such as Fire, VOC, LEED and M1.

Our research and development process always adheres to the ISO Certification system.

Routes to Market

We have a number of routes to market that enable us to trade globally.

Our business model comprises of three main areas

- Global distribution and reseller network

- Private Label

- Multi-lingual e-commerce sites